Club Cultura for Pearson Education
Challenge: To capture the diverse cultures of the 21 Spanish speaking countries in the world for Pearson Education’s Spanish language programs. Solution: Pearson needed a strategic partner to develop this cultural video series. Mannic’s first step was to survey over 100 Spanish department heads at universities across the country to find out what they wanted to see in a Spanish cultural video series. We incorporated those suggestions and included several of these instructors as advisors throughout the production process. With Club cultura the audience embarks on a delightful journey of discovery as five hosts introduce the Spanish-speaking world via 82 vibrant video episodes shot on location in Europe, Latin America, Africa, and the United States. Club cultura immerses students in the nuances of culture and language Fun and probing, entertaining and educational, indigenous and international, series offers students a culturally rich tour of the most dynamic aspects of today’s Spanish-speaking world.
Alterna Haircare with Katie Homes
Challenge: To create a digital video marketing campaign that takes an established U.S. hair care brand to a major internationally known sustainable hair care line. Solution: In partnership with the Katie Holmes and the Alterna creative team, Mannic came up with the idea of a hair care line that is transformational. With our brilliant creative team of hair, makeup and clothing stylists as well as renowned still photographer and film talent, Mannic produced three campaigns over the past 7 years that promote the brand as both glamorous and at the same time, sustainable.